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Build
We identify high-demand opportunities, create the brand, build the store and operate the complete customer journey.
Explore stores →
E-commerce owner and operator
We build, acquire and scale digital commerce.
Atomic Wave combines store operations, performance advertising, payments and recurring revenue under one roof to create stronger, faster-growing e-commerce businesses.
300+target daily sales for new stores
100+daily sales for acquisition targets
$50k+daily media spend capability
● Portfolio live
Portfolio revenue$4.82M
Orders today3,284
Conversion lift+38.6%
Recurring revenueGrowing
Scale trajectory
Integrated capabilities
Four disciplines. One growth engine.
Atomic Wave is not a traditional agency. We own and operate the businesses we scale, giving our teams direct accountability for revenue, profitability and customer lifetime value.
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Acquire
We buy proven, profitable e-commerce businesses with strong operations and clear potential for accelerated growth.
Our criteria →◎
Advertise
Our in-house creative and media teams run high-value campaigns across Google, Meta and TikTok.
Performance media →⌁
Process
We manage payment infrastructure, recurring billing and subscription optimisation across our portfolio.
Payments stack →Stores engineered for scale.
We design, build and operate high-performance e-commerce stores, primarily using Shopify. Our focus is on products with strong consumer demand and the potential to exceed 300 sales per day.
Product and market research
Brand, UX and Shopify development
Sourcing, fulfilment and support
Conversion and revenue optimisation
Subscription and recurring revenue design
Demand-led consumer categories.
Our portfolio is concentrated in scalable online categories where creative, media buying and conversion expertise can create a meaningful advantage.
Health and wellness
Gadgets and consumer technology
Fashion and accessories
Homewares and lifestyle
Other high-potential consumer verticals
Acquisitions
We buy profitable stores with momentum.
Atomic Wave acquires established e-commerce businesses and applies its operating, advertising and payment capabilities to unlock the next stage of growth.
What we look for
At least 100 customer orders per day
Consistent, verifiable sales and profitability
Reliable suppliers and fulfilment
Clean, transferable operations
Active Google, Meta or TikTok advertising accounts
What we bring
We acquire with a clear growth thesis and typically target a tripling of revenue within six months.
More sophisticated creative and media buying
Conversion rate and offer optimisation
Subscription and recurring revenue expansion
Stronger payment infrastructure
Operational support across the full business
4integrated growth capabilities
3major advertising platforms
24/7digital commerce operations
1accountable operating team
Performance marketing at serious scale.
Our internal advertising department is supported by a dedicated design and creative team. Together they build, launch and optimise high-value campaigns across Google, Meta and TikTok.
Campaign budgets can exceed US$50,000 per day, with every decision grounded in measurable commercial performance.
What we optimise
Creative concepts, video and static design
Landing pages and store conversion
Audience strategy and campaign structure
Customer acquisition cost
Average order value and contribution margin
Subscription conversion and lifetime value
Payments
Infrastructure built for resilient growth.
With deep experience in online payments and recurring billing, Atomic Wave operates a flexible payment stack connected to Stripe and multiple acquiring banks, depending on each store, product and market.
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Processing
Card payments, integrations and acquiring relationships designed around each portfolio business.
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Recurring billing
Subscription journeys, recurring payment logic and revenue retention built directly into store operations.
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Resilience
Reduced dependency on a single provider through flexible infrastructure and multiple banking relationships.
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Optimisation
Transaction monitoring, failed payment recovery and chargeback management focused on performance.
Our model
From opportunity to scale.
We bring every critical e-commerce function into one operating model, allowing us to move faster and compound improvements across the whole business.
01
Identify
Find products or stores with proven demand and room to grow.
02
Build or buy
Create the business from scratch or acquire an established operation.
03
Advertise
Deploy performance creative and media across leading platforms.
04
Optimise
Improve conversion, payments, subscriptions and customer value.
05
Scale
Increase revenue while building a stronger and more resilient business.
Partner with Atomic Wave
Start a conversation ↗Build, sell or scale with us.
We are continuously evaluating e-commerce stores, products, supplier relationships and commercial partnerships with the potential to become meaningful portfolio businesses.